LOVELYCC tops 300,000 units sold and heads to Beautyworld Tashkent

Korean makeup brand LOVELYCC has sold more than 300,000 units across over 10 countries and will exhibit in Tashkent on Nov. 19-21. The move puts Uzbekistan at the center of the brand’s push deeper into Central Asia, where color cosmetics still depend on local retail and buyer meetings.

Why it matters: - LOVELYCC’s 300,000-unit milestone shows Korean color cosmetics can win beyond home markets when products balance price, wearability and skin-focused claims. - Beautyworld Tashkent gives LOVELYCC a direct channel to distributors and retailers in Central Asia, where in-person shade and texture checks matter for makeup sales. - Uzbekistan is emerging as a gateway market for a broader Central Asian expansion.

What happened: - LOVELYCC, a Korean makeup brand operated by Corporation Dreamcos, said it has sold more than 300,000 units worldwide across more than 10 countries. - The brand will exhibit at Beautyworld Tashkent 2026 at the CAEx exhibition complex in Tashkent, Uzbekistan, from Nov. 19 to 21. - LOVELYCC will show its base makeup and sun care line at the event and meet with local buyers and distribution partners.

The details: - LOVELYCC builds its products around current design, everyday pricing and formulas aimed at specific skin concerns rather than a one-shade-fits-all approach. - The brand has expanded from Korea into Southeast Asia and Central Asia. - Its best-known product is the Magic Cover Cheat CC Cream, which is already exported to Uzbekistan. - The CC cream uses a color-adjusting formula that settles to the wearer’s own skin tone. - The product is certified in Korea as a functional cosmetic for brightening and wrinkle care. - The CC cream carries SPF50+ PA+++ sun protection. - Its ingredient list includes PDRN, collagen and green tea extract. - LOVELYCC’s second featured product in Tashkent is the Pink Tone Up Sun Serum EX. - The sun serum combines skincare, sun protection and a light tone-up finish in one step. - The Pink Tone Up Sun Serum EX sold more than 100,000 units in Vietnam within a year of launch. - Corporation Dreamcos says the product performed well because it shortens a morning routine without sacrificing sun care. - Corporation Dreamcos operates LOVELYCC and other brands including RUDIA, SALMON:LAB, LADYBIZ and DUFT&DOFT.

Between the lines: - The brand’s mix of accessible pricing and multi-tasking formulas suggests it is targeting practical beauty buyers rather than prestige shoppers. - Uzbekistan and Russia appear to be the next priority markets because Korean cosmetics have growing awareness there, but local distribution remains essential. - Beautyworld Tashkent’s role as a regional trade hub makes it a logical place for LOVELYCC to test demand and build retail relationships.

What's next: - LOVELYCC will use Beautyworld Tashkent to introduce its products to Central Asian buyers. - Uzbekistan is positioned as the entry point for a wider regional push. - The brand’s next growth test will be whether trade-show interest converts into distribution and shelf space in local markets.